G-Unit: Led by 50 Cent, they represented the gritty, New York street-rap scene of the early 2000s, focusing on mixtapes and a “tough” collective identity.
St. Lunatics: Led by Nelly, they brought a melodic, Midwest (St. Louis) “twang” to hip-hop. Their style was more party-oriented and commercial compared to G-Unit’s “gangsta rap” aesthetic.